Ressler Dental is bringing 829 Agency in to run paid media, with SGA leading the relationship. The program opens with a joint kickoff (Dr. Ressler, SGA, 829), aligns on every change before it ships, then runs in three sequenced phases: clean up what is live today, build dedicated paid media landing pages with Mike, then wire Go High Level to close the attribution gap so every dollar ties back to revenue.
Program Snapshot
| Item | Detail |
|---|
| Practice | Ressler Dental — Delray Beach, FL |
| Agency partner | 829 Agency paid media execution |
| SGA creative lead | Mike, VP Creative — owns landing page build |
| Owner relationship | Dr. Ressler. Final sign-off on all material campaign changes. |
| Current stack | CallRail for call tracking. Minimal form capture today. Go High Level not yet deployed. |
| 829 input | Paid media audit already complete. Findings drive the P1 cleanup list. |
Three-Phase Plan
P1 · Stabilize
Clean up existing paid media
Pause low-intent campaigns, fix account hygiene, lock baseline metrics. Driven by 829's audit findings.
P2 · Convert
Dedicated paid media landing pages
Mike builds service-specific LPs with proper conversion events. Add light form capture beyond CallRail.
P3 · Attribute
Go High Level rollout
Tie lead to consult to revenue. True ROI and ROAS reporting back to Dr. Ressler monthly.
8-Week Gantt
Workstream
W1
W2
W3
W4
W5
W6
W7
W8
Kickoff callDr. Ressler · SGA · 829 · Mike
P1 · Cleanup829 owns
Pause · hygiene · baseline
CallRail reconciliation829 + SGA
P2 · LP designMike (VP Creative)
Mockups · build · QA · launch
Conversion events829 + Mike
P3 · GHL deploySGA
Pipeline · revenue tie-back · reporting
Dr. Ressler check-insSGA-led
P1 Stabilize
P2 Convert
P3 Attribute
Kickoff
Dr. Ressler review
Kickoff Call — Agenda
One 45-minute call. Dr. Ressler, SGA, 829 media buyer(s), Mike. Align on what we found, what we want to change, and the cadence going forward. Nothing ships without your sign-off.
| Minutes | Topic | Owner |
|---|
| 0 to 5 | Intros and program framing | SGA |
| 5 to 15 | 829 audit findings — what is working, what is not | 829 |
| 15 to 25 | P1 cleanup plan and approvals needed from Dr. Ressler | 829 + SGA |
| 25 to 35 | P2 landing page direction — conversion tracking goals | Mike + 829 |
| 35 to 40 | P3 Go High Level rollout and attribution plan | SGA |
| 40 to 45 | Cadence, reporting, and Dr. Ressler's escalation path | SGA |
Phased Detail
| Phase |
Focus |
Workstreams |
Timing |
Owner |
| P1 |
Clean up existing paid media |
- Pause low-intent campaigns and underperforming keyword themes flagged in 829's audit
- Fix account hygiene: conversions, negatives, ad groups, geo, dayparting
- Reconcile CallRail tracking with ad sources end to end
- Document baseline CPL and CPA before any new spend
|
Weeks 1 to 2 |
829 |
| P2 |
Dedicated paid media landing pages |
- Mike builds service-specific landing pages tied to top ad themes
- Conversion events scoped per page: call, form, chat
- Add lightweight form options where CallRail-only is leaving leads on the table
- 829 redirects paid traffic from generic site pages to the new LPs
|
Weeks 2 to 5 |
Mike (SGA) + 829 |
| P3 |
Go High Level for attribution |
- Deploy GHL pipeline: lead in to consult booked to procedure produced
- Tie CallRail and form leads to revenue for true ROI and ROAS
- Reporting cadence: 829 weekly performance, SGA monthly attribution view to Dr. Ressler
|
Weeks 4 to 8 |
SGA |
How We'll Work Together
- Single point of contact at SGA — one person owns the relationship, coordinates 829 and Mike, and is your direct line for anything that comes up.
- Plain-English walkthrough of every material change before it goes live — what was running, what we are changing, why.
- Weekly written update from SGA, plus dashboards. Monthly attribution review with you once GHL is live.
- Sign-off gates on the P1 cleanup list and the P2 landing page direction. Nothing ships without your green light.
- Access we will need from the practice: ad accounts, CallRail, analytics, GMB, and site CMS.
Success Criteria
| Metric | Why it matters | Target window |
|---|
| Cost per qualified lead | Tells us cleanup and LPs are working | Down vs. baseline by week 6 |
| Lead to consult rate | Validates landing page intent quality | Trend up after P2 ships |
| True ROAS (revenue attributed via GHL) | The whole reason for P3 | Reportable by week 8 |
What's Next at Ressler
- Full-funnel attribution running monthly, with revenue tied back to channel and campaign
- Next wave of service-line landing pages — built on the templates and conversion events validated in P2
- Quarterly strategic review with Dr. Ressler — spend mix, creative refresh, and where to lean in next
Prepared by SGA Dental Partners Growth Team | Confidential